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So what exactly is RSS feed marketing? (By the way, RSS (Really Simple Syndication) is a format for sharing information on the internet from a variety of sources.) We live in the information age, the volume of which is growing exponentially by the year. People have come to expect news virtually in real time and preferably in bite-sized chunks from trusted sources.

So how can the internet marketer make his or her voice heard above the general noise of the internet? The key to this is to listen to and be super-responsive to the market you are targeting. In this way, they can move away from the largely discredited practice of relying on customer testimonials which can be so easily falsified, and towards a position of market understanding and from there to market leadership – a credible voice in the crowd. To do this, the marketer has to keep up to date with and participate in the discussions current in their market.

This probably sounds pretty daunting and worse still, time-consuming. What is more, if you are involved in more than one market, the whole idea seems overwhelming and unworkable. There is no short-cut initially to marketers coming to market understanding. As you look for sites that can be trusted to keep abreast of what is going on in and what is being said in your respective markets, it is an excellent idea for you to subscribe to these sites RSS feeds. Then as a huge time-saver, use of an RSS feed reader, such as Google Reader, allows amalgamation of all your subscriptions in one easy manageable place. Moreover, it allows rapid monitoring of feeds. This maximises your focus and minimizes the effort spent organizing information. There is no need to waste valuable time skimming from one site to another all day.

While applying RSS, some important measurement issues must be considered. Track reads by inserting a uniquely-named 1-pixel gif into the container. Track click by replacing all URLs in the containers with click tracked URLs. While tracking circulation, use a service like Simple feed or Feed burner, which catalogs visiting user-agents into bots, browsers, aggregators, and clients. Bots and browsers usually do not count as subscribers, whereas a single click from an aggregator may show many readers.

A generally unnoticed part of RSS click tracking is how to send the search engine from the syndicating sites to your destination sites. Use click tracked URLs, keeping the query string parameters to the minimum, then use 301 redirects instead of 302, as 302 redirects are known as temporary redirects and it can inhibit the passing RSS to search engine.

There are several ways to syndicate your feeds. You can provide a button on your site for visitors to sign up with. Moreover, feeds can also be submitted to search engines and RSS directories. There is even RSS feed software available to help you carry out this latter option quickly and (relatively) painlessly. Josh Allen is a blogger and internet marketer, specializing in traffic generation.

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